Experience That Moves Retail Forward.
With more than 25 years of executive leadership experience across retail, merchandising, marketing, and consumer products, Heath Ashenfelter brings a hands-on operator’s perspective to helping businesses grow, evolve, and make smarter decisions.
His experience spans merchandising, strategic sourcing, vendor management, retail strategy, marketing, and business transformation. Having spent decades working from inside the retail and consumer products industries, Heath understands the challenges businesses face—and what it takes to turn strategy into meaningful results.
A PROVEN LEADERSHIP TRACK RECORD
Built on Decades of Retail Experience.
Throughout his career, Heath has built a strong track record of driving profitable growth, improving merchandising and inventory productivity, developing high-performing teams, strengthening strategic vendor partnerships, building private brands, and leading organizational transformation.
CORE AREAS OF EXPERTISE
Merchandising Strategy
Category Management
Assortment Optimization
Pricing & Promotional Strategy
Private Brand Development
Marketing Strategy
Customer Loyalty
Organizational Design
EXPERIENCE ACROSS KEY RETAIL SECTORS
FARM & RANCH
OUTDOOR
HARDWARE
SPORTING GOODS
GARDEN CENTERS
A Different Approach to Retail Consulting.
Heath brings an operator’s perspective to every engagement, combining strategic thinking with decades of hands-on experience leading businesses, making complex merchandising and marketing decisions, negotiating with suppliers, developing teams, and executing strategies in competitive retail environments.
